State Records NSW

The New South Wales Government's Archives and Records Management Authority

Create and Capture - Guidelines on better recordkeeping
Section 3 - Strategies for promoting record creation and capture

3.6 Promote the value of records
A lack of record creation and capture can often occur because staff are simply unaware of the value of, or need for, records. You can counteract this by initiating a campaign to promote the value of records. Information about the value of records can come from a variety of sources.

Your organisation’s experiences

You can use your organisation's own experiences to promote the value of records. For example, if a group of records was successfully used by the organisation in its defence against a liability suit, you can use this as a mechanism to promote the benefits of records. In this example, you would be able to indicate an actual dollar figure that the effective management of records saved the organisation. Alternatively, if in a legal situation your organisation did not have adequate records to defend itself, you would be able to demonstrate what a lack of record creation actually cost the organisation. If the making and keeping of records has lead to particular efficiencies, you can use this information to promote the specific benefits of records to relevant staff of your organisation.

Others' experiences

Experiences of the value of records do not have to be specific to your organisation. For example, you can use articles from newspapers to indicate the importance of records to business operations. Articles that relate to records can be seen regularly in daily newspapers. If appropriate, you could use newspaper articles in in-house training programs or you could include them in staff newsletters.

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